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Article
Publication date: 22 April 2022

Rafael Teixeira, André Luís de Castro Moura Duarte, Flavio Romero Macau and Fernanda Marinuzzi de Oliveira

This study aims to investigate the moderating effects of brick-and-mortar (BM) store characteristics and customer satisfaction on the relationship between ship-to-store (STS…

1005

Abstract

Purpose

This study aims to investigate the moderating effects of brick-and-mortar (BM) store characteristics and customer satisfaction on the relationship between ship-to-store (STS) retailing and BM store performance in an emerging economy. The purpose is to explore how BM store characteristics and customer satisfaction influence online buying behaviour when customers visit the stores to pick up their products.

Design/methodology/approach

This study collected secondary longitudinal data from 615 BM stores from one of Brazil's largest retailers and performed a panel-data regression analysis using the following moderating variables: customer satisfaction with BM stores, BM store's size, convenience and inventory transparency.

Findings

Customer satisfaction with BM stores moderates the effect of STS transactions on the revenue per store. Results also show that BM store's convenience, size and inventory transparency moderate STS online customers' impact on BM store cross-sales.

Research limitations/implications

The STS strategy can increase online and BM store performance. Some BM store characteristics and customer satisfaction influence online customers to buy more products when they visit BM stores to pick up their products, providing a more complex model for the relationship between STS strategy and BM store performance.

Practical implications

Companies in emerging economies can use the BM store more strategically in combination with the STS strategy to increase overall retailer performance. By managing some BM store characteristics, managers can improve retail sales.

Originality/value

This study demonstrates how new moderating factors expand the understanding of the relationship between online and physical retailing in emerging economies. Also, the panel data regression results control for extraneous variables and provide more robust evidence of the relationships observed.

Details

International Journal of Retail & Distribution Management, vol. 50 no. 10
Type: Research Article
ISSN: 0959-0552

Keywords

Open Access
Article
Publication date: 22 June 2020

Andrei Alexander Lux, Flávio Romero Macau and Kerry Ann Brown

This paper extends entrepreneurial ecosystems theory by testing how aspects of the local business environment affect individual entrepreneurs' ability to translate their personal…

4946

Abstract

Purpose

This paper extends entrepreneurial ecosystems theory by testing how aspects of the local business environment affect individual entrepreneurs' ability to translate their personal resources into firm performance.

Design/methodology/approach

Data were collected from 223 business owners across Australia. Moderation hypotheses were tested using multiple hierarchical regression and confirmed with the Preacher and Hayes (2004) bootstrapping method.

Findings

The results show that business owners' psychological capital, social capital and entrepreneurial education directly affect their individual firm performance. These positive relations are moderated by specific aspects of the business environment, such that they are stronger when the environment is more favorable.

Originality/value

This study puts individual business owners back into entrepreneurial ecosystems theory and explains how they can make the most of their personal resources, suggesting a complex interplay where one size does not fit all. Far-reaching practical implications for policymakers are discussed.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 26 no. 5
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 5 August 2022

Denise Jackson, Linda Riebe and Flavio Macau

This study aims to investigate graduate employer perceptions of determining factors in recruitment decisions and their preferred use of recruitment channels. This study drew on…

1286

Abstract

Purpose

This study aims to investigate graduate employer perceptions of determining factors in recruitment decisions and their preferred use of recruitment channels. This study drew on the employability capitals model to interpret findings and identify ways to better prepare higher education students for recruitment and selection. This is particularly important in declining graduate labour markets, further weakened by COVID-19.

Design/methodology/approach

This study gathered data from surveying 183 Australian employers from different organisational settings. Responses were analysed using descriptive and multivariate techniques, the latter exploring variations by role type, sector and organisation size.

Findings

Findings reaffirmed the criticality of students having the right disposition and demonstrating professional capabilities during recruitment, highlighting the value of building cultural and human capital during university years. Recruitment channels that require students to mobilise their identity and social capital were prioritised, particularly among private sector organisations. Work-based internships/placements were considered important for identifying graduate talent and developing strong industry–educator partnerships, needed for building networks between students and employers.

Originality/value

This study provides valuable insights into determinants of graduate recruitment decision-making from the employer perspective. These highlight to students the important role of capitals, and how they can be developed to optimise recruitment success. This study presents practical strategies for universities to build their students’ human, social, cultural and identity capital. Findings on the prioritisation of recruitment channels among graduate employers from different sectors will enable students and universities to better prepare for future recruitment. It emphasises that student engagement with employability-related activities is a critical resource for an effective transition to the workplace.

Details

Education + Training, vol. 64 no. 5
Type: Research Article
ISSN: 0040-0912

Keywords

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